Spring Into The New Season

Spring Into The New Season As winter fades and spring emerges, many people embrace the annual ritual of spring cleaning. This is a time when people purge their homes of…

New Year’s Resolutions Audiences

New Year’s Resolutions Audiences Looking to target consumers in market for products and services related to their New Year’s Resolutions? From resolutions around weight loss and fitness, to eating healthily…

Making the most of the Home-Buying Boom

Taking Advantage of the Home-Buying Boom Spring and summer are always a traditional time for people to move but the US housing market has been experiencing a bit of a…

How to Get Your Advertising Advantage

How to Get Your Advertising Advantage How satisfied are you with the quality of the marketing data you currently license from your existing data provider? According to Lotame, US marketers…

Every Channel Has Its Purpose

Every Channel Has Its Purpose Recently I came across a blog post which stated that direct mail tends “to go straight into people’s trash” and is “a waste of money.”…

Missing Your Data Targets

Missing Your Data Targets? How often do you find yourself in this situation? You’ve planned your marketing campaign meticulously: selected your budget, marketing channels, campaign timing, messaging and offer with…